Natural vs. Organic — Again
It seems organic has a bit of work to do, if the results from a recent poll are to be believed. The survey, by the Shelton Group, found that a majority of consumers think “natural” is more important than “organic.”
The exact question was: Which is the best product description to read on a label? Thirty-one percent chose “100% Natural,” 25% named “All natural ingredients” and only 14% stated “100% organic.”
The results expose a glaring contradiction that — amazingly — continues to exist in wellness marketing. Consumers have it all backward. They prefer natural over organic, but it’s organic that actually possesses a government standard.
“They prefer the word ‘natural’ over the term ‘organic,’ thinking organic is more of an unregulated marketing buzzword that means the product is more expensive,” noted Suzanne Shelton, president of the firm that conducted the poll. “In reality, the opposite is true.” more…







